In order to improve sales, it’s important to boost motivation and maintain it through channel incentive programs in Thailand.
How can you create and increase engagement, loyalty, and motivation in channel partners?
Channel incentive programs in Thailand are an essential element to sell more products and drive business results. They not only increase engagement and loyalty in your Thailand sales team, but they provide channel partners with the hard data they can use to strengthen and solidify the partnership as well.
In the past, cash rewards and gift cards were commonly provided in order to increase sales. This "Jurassic" incentive method makes it difficult to apply to channel partners and staff who produce low sales. Jurassic incentives are time-consuming and tedious to keep track of. You risk missing the tracking of sales on some items and penalizing the sales reps that sold them, which leads to disengagement and frustration.
Problems with The Jurassic Channel Incentive Method in Thailand
Several issues of the Jurassic-style incentive using cash and gift cards have emerged that are now a thing of the past with the channel incentive provider program in Thailand offered by Benefit One.
1. Direct Evaluation Method
Your company is unable to evaluate the channel partner staff directly in order to promote the sales of high profit products and new products effectively. This is particularly a problem with large distributors for whom products may be grouped into categories, instead of by manufacturers.
2. Differentiation from Competitors
Instead of reducing commission, companies want to move over to a one of a kind incentive platform but don't know where to start. Benefit One offers many different options to choose from in incentive plans.
3. Sales Promotion of Company Products
Cash and gift card rewards are limited to the top performers. This discourages sales team members who aren’t performing at their best and can lower morale overall. It also can negate smaller channel partners who are nonetheless important to your overall sales strategy.
New Way to Channel Incentive Programs in Thailand
We are offering an innovative and more effective style for channel incentives using a point-based program that allows users to accumulate and redeem a variety of goods and services.
Unlike with cash and gift cards, motivation in channel partners is increased according to the frequency of accumulated points. Your company can customize the platform with whom you want to give the points to, how many, and when. Our new Benefit One Point System is similar to the gamification concept that enables people to have fun accumulating points and badges while being more engaged and motivated.
Our channel incentive programs have been proven to provide results which translate favorably to your company’s bottom line. Gain more control over your sales processes, increase the engagement level of your sales team, and provide your channel partners with data they can use to strengthen their contributions to your partnership. The Benefit One Points System delivers all of these advantages to Thailand-based companies that are progressive and focused on sustainable and manageable growth that will secure their future success.