How can one create and increase engagement, loyalty, and retention for customers to keep them coming back?
Does your company currently have a customer loyalty program for your clients or customers?
Loyalty programs are a great way to increase the customer lifetime value and optimizes your brands value while extending relationships with key stakeholders.
For many companies whom have these programs, the main mechanisms are : the use of discount certificates etc. as rebates, coupons etc. to entice customers to return to the store, or using the amount of money used or number of times the customer visited the store to determine the points; a wide range of systems are used.
Then why is it, in spite of this, the results are not as you had anticipated? Although the use of rebates and discount certificates may increase customer satisfaction in the short term, in the long term it will reduce the brand value of your organization.